Designing logo and branding elements for Shenzu, a company that seeks out artisans with rich experience of knife making.
Our Role:
Design concept of the visual identity based on Japan culture
Create a whole brand identity system that is adaptable and strong enough to improve his presence on market.
Create a custom typography
Results:
Combine the past and the present, the traditional red of the handle with the grey of the steel.
The typography was lengthened to reflect the adaptability of the brand
We tuned the color palette to make the brand feel warmer and give it ownability
